Guess Who Now Owns the Digital Political Playground?

What I remember most of all about the 2016 Presidential election was not that P01135809 won. It was that he was far ahead of she whose name won’t be mentioned when it came to using digital resources to get his message across.

Facebook started up in 2004. Twitter made its digital debut in 2006. By 2016, Facebook had 1.6 billion users, Twitter’s user number was somewhere around 320 million. In other words, depending on what you were saying and how you went about getting space and circulation on these two digital outlets, theoretically someone could connect up with 2 billion internet users every day.

More to the point, not only did this communication technology possibly get you in front of an audience which was countless times larger than any audience on radio or TV, but you didn’t need to worry about how some program manager on some radio or TV network wanted you to look or sound.

Fox News had 2.5 million primetime viewers in 2016. CNN had 1.3 million and MSNBC had 1.1 million, give or take a few. Together, the three regular networks pulled in 4.1 million evening news viewers that same year.

Thanks largely to P01135809’s campaign against ‘crooked’ Hillary, all the cable and network news stations saw healthy increases in 2016 viewership over the previous year. That’s all well and…