Just What the Neighborhood Needs: Another Social Media App.

While I’m sitting here waiting for the six-digit code to pop up on my droid so that I can connect to Threads, I’ll spend some time thinking and writing about how easily and quickly these two real social media players — Elon Musk and Mark Zuckerberg — are going to help us get rid of Donald Trump.

Not that what is becoming a looming battle between Twitter on the one hand and Threads on the other got started because either or both of those young digital entrepreneurs see Trump’s silly little Truth Social app as a competitor they have to injure or destroy.

In Truth Social’s first month, the app was downloaded 1.4 million times. In the first seven hours after it was launched this past Thursday, Threads was downloaded 10 million times, a number which quickly got up to some 30 million by the next day.

Twenty years from now I won’t be around, so someone else is going to have to write about digital media the way Marshall McLuhan wrote about TV. And if the way TV content was transmitted and viewed, or what McLuhan referred to as ‘the medium is the message,’ we can certainly say the same thing about social media — in spades!

The first TV program I ever watched was in the 1950’s when we went to my grandparents’ house on Sunday and my grandfather required absolute and total…