Trump Just Keeps Building His Brand.

This column may read like a defense of Donald Trump. And maybe it is. But my motive in writing it is not to say something positive about Trump — it’s to say something very critical about the so-called experts who have spent the last eight years explaining Trump to the followers of liberal political media and have gotten it all wrong.

When Trump announced that he was running for President, the first thing he did was to unveil the MAGA logo which he owned and would use as his signature theme throughout the 2016 campaign. Trump couldn’t make a buck off of selling his family name because you can’t copyright a person’s name once it’s in the public domain.

So, the hat pictured above is one of hundreds of products that are developed and sold in the political marketplace for which the so-named person can’t collect one dime’s worth of royalties, although Trump has some of his branded merchandise made for re-sale on his website and he can keep the money which comes in that way.

But the point is that there’s really no difference between Trump hats, Trump steaks, Trump wines and Trump shirts — it’s all about building a brand which happens to be his name.