Want To Become an Influencer? Here’s How.

When I was a kid, which was before any of you were born, the newspapers always had one or two reporters who were elevated above everyone else and wrote commentaries about the news under their own names, i.e., James Reston for The New York Times.

This all changed when we started watching 24-hour news channels like CNN and then Fox, where most of the broadcast time was spent listening to various so-called ‘commentators’ who would ‘explain’ the news.

Then we had the internet, so there was even a great demand for people who could explain not only what had happened but what was going to happen, and they became known as ‘pundits’ once they stopped writing and started spieling on TV.

Now we have a higher class of spielers, and they are called ‘influencers.’ Their job is not just to analyze the news, but to tell the rest of us what we should h=think about what we hear and see.

On occasion, these ‘influencers’ even publish a book for which they are interviewed by other ‘influencers’ who will also at some point be interviewed after they publish their latest book.

Some of these influencers have really long, professional lives. Newt Gingrich, for example, had to quit Congress in 1999. But he’s been spieling along very nicely on Fox and other outlets now for the past 24 years. He just…