What Happened to MAGA?

So, whatever happened to MAGA? Wasn’t it supposed to be this enormous national movement that was going to make America ‘great’ again? Wasn’t it supposed to transform the Republican Party from a bunch of RINOs into an effective fighting force that would tear through the mid-term elections and then catapult Donald Trump back into the White House in 2024?

Thursday, the GOP announced a new strategy for the mid-terms which are now only six weeks away and if the polls mean anything, an awful lot of people need to be convinced that the red team needs them to show up and vote.

Called the ‘Commitment to America,’ this laundry list of proposals harkens back to 1994 when Newt Gingrich concocted something called the ‘Contract with America’ which helped the Republicans achieve a majority in both Houses of Congress which they used to bust Bill Clinton’s balls over the next six years. Incidentally, an hour after the GOP put up their new game plan, they took it back down.

Actually, what really made the difference for the GOP in 1994 and again when Trump ran in 2016 was Rush Limbaugh. Think I’m kidding? I’m not. Not only did Limbaugh invent social media on AM radio, but he also invented the rallies which Trump used in 2016 to build his brand.

The point about social media is that for all the talk about it being ‘social,’ in fact it’s primarily a way to deliver political messaging without having to depend on printed media or TV. Both mediums are not only expensive but also try to enforce certain rules regarding…